Executive Development Programme in Media for HR Leaders of Tomorrow
-- ViewingNowThe Executive Development Programme in Media for HR Leaders of Tomorrow is a certificate course designed to bridge the gap between the media industry and HR professionals. This programme emphasizes the importance of understanding the media landscape to drive effective HR strategies, making it increasingly relevant in today's digital age.
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โข Media Landscape Overview: Understanding the modern media landscape, including traditional vs. new media, media trends, and the role of social media in business communication.
โข Strategic Communication: Developing effective communication strategies for internal and external stakeholders, focusing on media relations, corporate messaging, and reputation management.
โข Digital Transformation: Embracing digital technologies for media communication, including social media, AI, VR, and data analytics.
โข Crisis Management: Navigating media challenges during crises, including developing crisis communication plans, training spokespersons, and managing stakeholder expectations.
โข Employer Branding: Leveraging media to enhance employer branding, attract top talent, and create positive employee experiences.
โข Measurement & Evaluation: Implementing media metrics and analytics to measure the effectiveness of media strategies and optimize communication efforts.
โข Ethical Considerations: Understanding ethical considerations in media communication, including privacy, transparency, and corporate social responsibility.
โข Cross-Cultural Communication: Adapting media communication strategies for diverse audiences and global markets.
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