Global Certificate in Marketing Analytics and Attribution
-- ViewingNowThe Global Certificate in Marketing Analytics and Attribution is a comprehensive course that equips learners with essential skills for data-driven marketing. This certification focuses on in-demand areas such as marketing analytics, attribution modeling, and digital analytics, making it a critical course for marketing professionals seeking career advancement.
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• Introduction to Marketing Analytics and Attribution
• Data Collection and Analysis for Marketing
• Marketing Metrics and KPIs
• Customer Segmentation and Profiling
• Marketing Mix Modeling and Optimization
• Multi-Touch Attribution Models
• Marketing Analytics Tools and Software
• Data Visualization and Reporting in Marketing
• Ethical Considerations in Marketing Analytics
• Case Studies and Real-World Applications
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