Global Certificate in Omnichannel Promotion
-- ViewingNowThe Global Certificate in Omnichannel Promotion is a comprehensive course designed to meet the growing industry demand for experts who can create and implement effective omnichannel marketing strategies. This certificate course emphasizes the importance of providing a seamless and integrated customer experience across all platforms and devices.
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GBP £ 140
GBP £ 202
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Unit 1: Introduction to Omnichannel Promotion – Understanding the basics of omnichannel promotion, its benefits, and how it differs from multichannel marketing.
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Unit 2: Customer Experience (CX) Strategy – Designing and implementing a seamless customer experience across all channels and touchpoints.
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Unit 3: Data Analytics in Omnichannel Promotion – Leveraging data analytics for customer insights, personalization, and measuring campaign performance.
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Unit 4: Social Media & Influencer Marketing – Harnessing the power of social media platforms and influencers to boost brand awareness and engagement.
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Unit 5: Mobile Marketing – Optimizing mobile experiences, mobile-first design, and SMS marketing techniques.
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Unit 6: Email Marketing – Crafting effective email campaigns, automation, segmentation, and deliverability best practices.
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Unit 7: Content Marketing – Creating and curating valuable content to engage and convert customers throughout the buyer's journey.
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Unit 8: Search Engine Marketing (SEM) – Mastering search engine optimization (SEO) and pay-per-click (PPC) advertising techniques.
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Unit 9: Omnichannel Attribution Modeling – Understanding and implementing attribution models to accurately measure the impact of marketing efforts across channels.
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Unit 10: Future Trends in Omnichannel Promotion – Exploring upcoming technologies and strategies in omnichannel marketing, such as artificial intelligence, virtual reality, and voice commerce.
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