Global Certificate in Global SEO & SEM
-- ViewingNowThe Global Certificate in Global SEO & SEM is a comprehensive course that equips learners with the essential skills needed to excel in digital marketing. This course emphasizes the importance of search engine optimization (SEO) and search engine marketing (SEM) in today's digital landscape.
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⢠Global SEO Fundamentals & Keyword Research – Understand the basics of global SEO, keyword research, and how to apply them to international markets.
⢠International Targeting & Geo-specific SEO – Learn how to target specific countries and languages, and optimize content for geo-specific search results.
⢠Multilingual SEO & Website Translation – Discover best practices for translating websites and optimizing them for multilingual search engines.
⢠Global SEM Strategy & Campaign Management – Develop comprehensive SEM strategies for global markets, including campaign management and optimization techniques.
⢠Localization of Ad Copy & Keywords – Understand how to localize ad copy and keywords for different regions and languages.
⢠Global Analytics & Performance Tracking – Learn how to track and analyze global SEO and SEM performance, and make data-driven decisions.
⢠International Link Building & Digital PR – Discover how to build links and conduct digital PR in international markets.
⢠Mobile SEO & Mobile-first Indexing – Understand the importance of mobile SEO and mobile-first indexing in a global context.
⢠Cultural Considerations in Global SEO & SEM – Learn how to consider cultural differences when developing global SEO and SEM strategies.
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