Executive Development Programme in Brand Equity Metrics
-- ViewingNowThe Executive Development Programme in Brand Equity Metrics is a certificate course designed to empower professionals with the necessary skills to measure, manage, and enhance brand equity. In today's highly competitive business landscape, brand equity has become a critical success factor for organizations.
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⢠Unit 1: Introduction to Brand Equity Metrics
⢠Unit 2: Brand Awareness: Defining, Measuring, and Analyzing
⢠Unit 3: Perceived Quality and Its Impact on Brand Equity
⢠Unit 4: Brand Loyalty: Metrics and Strategies
⢠Unit 5: Brand Associations: Measuring and Leveraging
⢠Unit 6: Market-Based Assets and Their Role in Brand Equity
⢠Unit 7: Financial Analysis: Quantifying Brand Equity's Value
⢠Unit 8: Competitive Analysis and Benchmarking in Brand Equity
⢠Unit 9: Brand Equity Metrics Tools and Techniques
⢠Unit 10: Implementing and Managing Brand Equity Metrics
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