Executive Development Programme in Sports Brand Management: Building Equity

With the increasing popularity of sports and the growing demand for professional sports managers, this course is highly relevant in today's industry. It provides learners with a comprehensive understanding of sports brand management strategies, including brand development, positioning, and activation. Through case studies, interactive workshops, and expert-led sessions, learners will gain practical experience in implementing sports brand management principles. They will also learn how to measure brand equity and use data-driven insights to make informed decisions. By the end of the course, learners will have a solid foundation in sports brand management, making them valuable assets in the sports industry. They will be able to create and implement effective sports brand management strategies that drive business growth and success.