Global Certificate in The Science of Persuasion

• Fundamentals of Persuasion: An introduction to the science of persuasion, covering the basics of influence and persuasion techniques.
• The Psychology of Persuasion: An exploration of the psychological principles that underlie effective persuasion, including cognitive biases, heuristics, and social influence.
• Ethical Persuasion: A deep dive into the ethical considerations of persuasion, examining the difference between manipulation and influence, and the importance of informed consent.
• Persuasive Communication: Techniques for communicating persuasively, including messaging, storytelling, and public speaking.
• Influence and Decision Making: An analysis of the role of persuasion in decision making, including how to frame choices, overcome objections, and close deals.
• Persuasion in Marketing and Sales: An examination of how persuasion is used in marketing and sales, including techniques for creating persuasive messaging, building brand loyalty, and closing sales.
• Persuasive Leadership: An exploration of how leaders can use persuasion to inspire and motivate their teams, build trust, and drive results.
• Cross-Cultural Persuasion: An analysis of how cultural differences can impact persuasion, including techniques for adapting persuasive strategies to different cultural contexts.
• Measurement and Evaluation of Persuasion: A review of methods for measuring the effectiveness of persuasion efforts, including metrics, surveys, and A/B testing.

This list of units covers the essential topics for a Global Certificate in The Science of Persuasion, providing a comprehensive understanding of persuasion and its applications in various fields.