Executive Development Programme in E-commerce Marketing Transformation

• E-commerce Marketing Fundamentals: Understanding the basics of e-commerce marketing, including key concepts, strategies, and trends.
• Digital Marketing Channels: Exploring various digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing, and their role in e-commerce marketing.
• Customer Analytics: Leveraging data and analytics to understand customer behavior, preferences, and trends in e-commerce marketing.
• User Experience (UX) Design: Designing user-friendly and engaging e-commerce websites and mobile applications to optimize customer experience and conversion rates.
• Search Engine Marketing (SEM): Implementing effective search engine marketing strategies, including keyword research, on-page optimization, and link building.
• Social Media Marketing: Developing and executing social media marketing campaigns to increase brand awareness, engagement, and sales.
• Email Marketing Automation: Creating automated email marketing campaigns to nurture leads, retain customers, and drive sales.
• Conversion Rate Optimization (CRO): Testing and optimizing e-commerce websites and mobile applications to improve conversion rates and revenue.
• E-commerce Marketing Metrics: Measuring and analyzing key e-commerce marketing metrics, such as traffic, conversion rates, customer lifetime value, and return on investment (ROI), to evaluate the effectiveness of marketing strategies and campaigns.