Global Certificate in E-commerce Campaign Management
-- ViewingNowThe Global Certificate in E-commerce Campaign Management is a comprehensive course designed to empower learners with the essential skills needed to thrive in the dynamic world of digital marketing. This certificate course focuses on the importance of data-driven e-commerce campaign management, teaching learners how to plan, execute, and optimize campaigns that drive sales and customer engagement.
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⢠E-commerce Fundamentals: Understanding the basics of e-commerce, including business models, key players, and trends.
⢠Digital Marketing Basics: Overview of digital marketing concepts, channels, and strategies.
⢠E-commerce Campaign Objectives: Defining clear and measurable objectives for e-commerce campaigns.
⢠Campaign Planning and Strategy: Developing a comprehensive campaign plan, including target audience, value proposition, and messaging.
⢠Email Marketing for E-commerce: Best practices for email marketing, including list building, segmentation, and automation.
⢠Social Media Marketing for E-commerce: Leveraging social media platforms to drive traffic, engagement, and sales.
⢠Search Engine Marketing (SEM) for E-commerce: Optimizing paid search campaigns to increase visibility and conversions.
⢠Search Engine Optimization (SEO) for E-commerce: Improving organic search rankings through keyword research, on-page optimization, and link building.
⢠Conversion Rate Optimization (CRO) for E-commerce: Maximizing website conversion rates through user experience, testing, and analysis.
⢠E-commerce Campaign Analytics: Measuring and analyzing campaign performance using key metrics and tools.
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