Executive Development Programme in The Psychology of Scent
-- ViewingNowThe Executive Development Programme in The Psychology of Scent is a certificate course that explores the fascinating connection between scents and human behavior. This program is crucial for professionals in various industries such as marketing, perfumery, wellness, and hospitality, where understanding the emotional and psychological impact of scents can significantly enhance customer experience and brand loyalty.
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⢠Introduction to The Psychology of Scent: Understanding the Power of Olfaction
⢠The Science of Smell: Anatomy and Physiology of the Olfactory System
⢠Scent and Emotion: The Link Between Olfaction and Human Feelings
⢠Memory and Scent: How Smells Trigger Memories and Influence Behavior
⢠Scent Marketing: Leveraging the Psychology of Scent in Business
⢠Aromatherapy: The Therapeutic Use of Essential Oils
⢠Cross-Cultural Perceptions of Scent: The Impact of Culture on Olfactory Preferences
⢠Scent and Well-being: The Role of Olfaction in Stress Reduction and Mood Enhancement
⢠Ethics in Scent Psychology: Balancing Profit and Responsibility
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