Advanced Certificate YouTube Ads Mastery
-- ViewingNowThe Advanced Certificate YouTube Ads Mastery course is a comprehensive program designed to empower learners with the skills needed to excel in the rapidly growing field of video marketing. This course highlights the importance of YouTube ads, which have become an essential component in any successful digital marketing strategy.
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⢠YouTube Advertising Fundamentals • Understanding YouTube Advertising Platform, Ad Formats, Targeting Options, and Campaign Objectives. ⢠Setting Up a YouTube Ads Account • Creating a Google Ads Account, Linking it to a YouTube Channel, and Setting Up a New Campaign. ⢠Audience Targeting • Identifying and Targeting Your Ideal Audience, Using Demographics, Interests, and Remarketing. ⢠Crafting Compelling Video Ads • Writing Effective Scripts, Creating High-Quality Visuals, and Incorporating a Clear Call-to-Action. ⢠Measuring and Analyzing Campaign Performance • Utilizing Google Ads and YouTube Analytics to Track Key Metrics, Optimize Campaigns, and Improve ROI. ⢠Advanced Targeting Techniques • Using Custom Affinity Audiences, Custom Intent Audiences, Life Events, and In-Market Audiences. ⢠YouTube Video Ad Sequencing • Creating and Implementing Multi-Ad Sequences to Engage Audiences and Drive Conversions. ⢠YouTube Live Streaming Ads • Running Ads During Live Streams, Sponsoring Live Chats, and Creating Branded Content. ⢠Scaling and Automating YouTube Ad Campaigns • Utilizing Automated Rules, Scripts, and Bulk Operations to Optimize and Scale Campaigns.
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