Certificate in Retail Banking Data Analysis Essentials
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⢠Introduction to Retail Banking Data Analysis: Understanding the banking industry, retail banking, and the role of data analysis in retail banking.
⢠Data Collection and Management: Techniques and tools for collecting, cleaning, and managing data in retail banking.
⢠Data Analysis Techniques: An overview of statistical and data analysis techniques, including descriptive and inferential statistics, hypothesis testing, and regression analysis.
⢠Customer Segmentation and Profiling: Methods for segmenting and profiling retail banking customers, including demographic, behavioral, and psychographic segmentation.
⢠Performance Metrics and KPIs: Key performance metrics and KPIs in retail banking, including customer acquisition costs, customer lifetime value, and return on investment.
⢠Predictive Analytics in Retail Banking: Introduction to predictive analytics, machine learning, and artificial intelligence in retail banking, including credit risk modeling and fraud detection.
⢠Data Visualization and Reporting: Techniques for presenting and visualizing data in retail banking, including data dashboards and reports.
⢠Data Ethics and Privacy: Understanding the ethical and privacy considerations in retail banking data analysis, including data protection regulations and best practices.
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