Global Certificate in E-commerce Marketing with LinkedIn
-- ViewingNowThe Global Certificate in E-commerce Marketing with LinkedIn course is a comprehensive program designed to equip learners with essential skills for success in the digital marketing landscape. This course is critical for individuals seeking to stay updated with the latest e-commerce trends and techniques, as it provides insights into consumer behavior, social media marketing, and search engine optimization.
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⢠Introduction to E-commerce Marketing – Understanding the fundamentals of e-commerce marketing, including key concepts, trends, and strategies.
⢠E-commerce Marketing Analytics – Learning to use data to drive e-commerce marketing decisions, including setting up and tracking key performance indicators (KPIs), analyzing customer behavior, and optimizing marketing campaigns.
⢠Search Engine Optimization (SEO) for E-commerce – Understanding how to optimize e-commerce websites for search engines, including keyword research, on-page optimization, and link building.
⢠Pay-Per-Click (PPC) Advertising for E-commerce – Learning how to use paid search advertising to drive traffic and sales for e-commerce businesses, including setting up and managing PPC campaigns, keyword research, and ad copywriting.
⢠Social Media Marketing for E-commerce – Understanding how to use social media platforms to reach and engage with e-commerce customers, including creating and implementing social media marketing strategies, content creation, and community management.
⢠Email Marketing for E-commerce – Learning how to use email marketing to build customer relationships, drive sales, and retain customers, including email list building, campaign planning, and automation.
⢠Mobile Marketing for E-commerce – Understanding how to optimize e-commerce marketing for mobile devices, including mobile-responsive design, mobile advertising, and mobile app development.
⢠Content Marketing for E-commerce – Learning how to use content marketing to drive traffic, build brand awareness, and establish thought leadership in e-commerce, including content creation, distribution, and promotion.
⢠International E-commerce Marketing – Understanding the unique challenges and opportunities of marketing e-commerce businesses to international audiences, including cross-border e-commerce, localization, and cultural considerations.
⢠E-commerce Marketing with LinkedIn – Learning how to use LinkedIn to reach and engage with business professionals, build brand awareness, and drive sales for e-commerce businesses, including setting up and optimizing LinkedIn Company Pages, creating and sharing content, and using Linked
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