Professional Certificate in Email Design: Conversion-Focused
-- ViewingNowThe Professional Certificate in Email Design: Conversion-Focused course is a comprehensive program that emphasizes the importance of email design in digital marketing. This course is critical for learners looking to advance their careers in marketing, design, or communications, as email marketing remains a $6.
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⢠Email Design Fundamentals: Learn the basics of email design, including layout, color theory, typography, and accessibility.
⢠HTML & CSS for Emails: Dive into the specifics of coding emails with HTML and CSS, covering responsive design, embedded styles, and email clients' limitations.
⢠Conversion-Focused Email Design: Understand the principles of conversion-centered design, including call-to-action best practices, user psychology, and testing methodologies.
⢠Creating Engaging Email Content: Explore content creation strategies, such as storytelling, personalization, and segmentation, to boost engagement and conversions.
⢠Email Marketing Campaign Planning: Learn how to plan and execute successful email marketing campaigns, from setting goals and defining target audiences to analyzing performance metrics.
⢠A/B Testing & Optimization: Discover how to implement A/B testing in email design, interpret results, and optimize campaigns for better conversions.
⢠Email Accessibility & Compliance: Understand the importance of accessibility and legal compliance in email design, including dark mode, alt tags, and unsubscribe options.
⢠Email Design Trends & Best Practices: Stay up-to-date with the latest email design trends, innovations, and best practices to ensure your emails remain effective and engaging.
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