Professional Certificate in Facebook Ads for Growth Hacking

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The Professional Certificate in Facebook Ads for Growth Hacking is a crucial course designed to empower learners with the skills to excel in digital marketing. This program's importance lies in its focus on Facebook Ads, a platform used by over 2.

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7 billion people monthly, making it a goldmine for businesses seeking growth. In this course, you'll learn how to create and manage effective Facebook ad campaigns, gain insights into audience targeting, and understand the principles of growth hacking. These skills are in high industry demand, with companies increasingly relying on digital marketing to reach their audience. By the end of this course, you'll be equipped with the essential skills for career advancement. You'll have a deep understanding of Facebook Ads, the ability to develop data-driven marketing strategies, and the knowledge to optimize ad campaigns for maximum ROI. This will make you an invaluable asset in today's digital-first economy.

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과정 세부사항

• Facebook Ads Manager Basics: Creating a Facebook Ads Manager account, navigating the interface, and understanding key features.
• Facebook Audience Insights: Identifying target audiences, analyzing audience data, and creating custom audiences.
• Facebook Ad Campaign Objectives: Choosing the right campaign objective for growth hacking, including Awareness, Consideration, and Conversion.
• Facebook Ad Placements: Selecting optimal ad placements, including Facebook, Instagram, Audience Network, and Messenger.
• Facebook Ad Formats: Understanding and creating ad formats, including image, video, carousel, and collection ads.
• Facebook Pixel Setup: Installing the Facebook pixel, tracking conversions, and creating custom conversions.
• Facebook Ad Budget and Bidding: Setting up ad budgets, bidding strategies, and optimizing ad delivery.
• Facebook Ad Performance Analysis: Analyzing and interpreting Facebook ad performance data, including metrics like CTR, CPC, and CVR.
• Facebook Ads for Lead Generation: Creating and optimizing lead generation ads, including lead forms and audience targeting.
• Facebook Ads for E-commerce: Setting up and optimizing Facebook product catalogs, dynamic ads, and retargeting campaigns.

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