Executive Development Programme in Digital Fundraising Strategies
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⢠Digital Fundraising Fundamentals: Understanding the basics of digital fundraising, including online giving trends, donor behavior, and the role of digital channels in fundraising campaigns.
⢠Website Optimization: Best practices for creating and optimizing a nonprofit website for fundraising, including donation page design, user experience, and mobile optimization.
⢠Email Marketing: Strategies for building and engaging an email list, crafting effective fundraising appeals, and measuring email campaign performance.
⢠Social Media Fundraising: Leveraging social media platforms for fundraising, including Facebook Fundraisers, peer-to-peer campaigns, and social media advertising.
⢠Search Engine Optimization (SEO): Optimizing website content and structure to improve search engine rankings and increase organic traffic.
⢠Data Analytics: Using data and analytics to track fundraising performance, measure campaign success, and inform future strategies.
⢠Digital Storytelling: Crafting compelling stories and messages that resonate with donors and inspire them to give.
⢠Digital Security: Best practices for protecting donor data and maintaining digital security in the fundraising process.
⢠Emerging Trends in Digital Fundraising: Exploring new and emerging digital fundraising tools, technologies, and strategies, and how to stay ahead of the curve in the evolving digital landscape.
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