Professional Certificate Twitter Marketing: Connecting with Parents
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⢠Understanding Twitter Marketing Basics • Learning the fundamentals of Twitter marketing, including how to create and optimize a Twitter profile for your school or educational institution.
⢠Identifying Target Audiences • Discovering how to define and segment your school's parent community, and how to develop personas to guide your Twitter marketing strategy.
⢠Creating Engaging Content for Parents • Exploring content creation strategies that resonate with parents, including showcasing school achievements, sharing educational resources, and highlighting student accomplishments.
⢠Building a Content Calendar • Developing a schedule for consistent and timely Twitter posts to engage parents and increase brand awareness.
⢠Analyzing Twitter Metrics • Understanding how to measure the success of your Twitter marketing campaigns, including engagement rates, click-through rates, and follower growth.
⢠Twitter Advertising for Schools • Learning how to create and manage targeted Twitter ad campaigns to increase brand awareness, drive website traffic, and generate leads.
⢠Twitter Best Practices for Schools • Discovering best practices for Twitter etiquette, including how to handle customer service inquiries, responding to comments, and handling negative feedback.
⢠Twitter Tools for Schools • Exploring tools and resources to help streamline your Twitter marketing efforts, including social media management platforms, content creation tools, and analytics tools.
⢠Twitter Marketing Strategy for Parents • Developing a comprehensive Twitter marketing strategy to connect with parents, increase engagement, and build brand loyalty.
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