Advanced Certificate in Twitter Live Event Promotion
-- ViewingNowThe Advanced Certificate in Twitter Live Event Promotion is a comprehensive course designed to equip learners with the essential skills needed to excel in promoting live events on Twitter. This course emphasizes the importance of leveraging Twitter's vast user base and real-time capabilities to maximize event visibility and engagement.
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⢠Advanced Twitter Live Event Strategy: Developing a comprehensive plan to leverage Twitter for live event promotion, including target audience identification, content creation, and engagement strategies.
⢠Twitter Live Video Production: Producing high-quality live video content for Twitter, including best practices for lighting, sound, and camera work, as well as understanding Twitter's live video platform, Periscope.
⢠Twitter Analytics for Live Events: Measuring the success of Twitter live event promotion through analytics, including tracking engagement, reach, and conversions, and adjusting strategies based on data.
⢠Twitter Hashtags and Keywords: Utilizing hashtags and keywords to increase visibility and engagement for live events, including researching trending topics and creating event-specific hashtags.
⢠Twitter Advertising for Live Events: Creating and managing Twitter ad campaigns to promote live events, including targeting options, ad formats, and budgeting.
⢠Twitter Influencer Marketing: Collaborating with Twitter influencers to promote live events, including identifying relevant influencers, building relationships, and measuring the impact of influencer partnerships.
⢠Twitter Community Management: Managing Twitter communities around live events, including responding to comments and questions, moderating discussions, and fostering a positive community atmosphere.
⢠Twitter Content Calendar for Live Events: Planning and scheduling Twitter content around live events, including pre-event promotional content, live tweets during the event, and post-event follow-up content.
⢠Twitter Crisis Management: Handling potential crises on Twitter during live events, including developing a crisis communication plan, monitoring social media for potential issues, and responding to negative feedback.
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