Executive Development Programme in Fashion Retail Pricing Dynamics
-- ViewingNowThe Executive Development Programme in Fashion Retail Pricing Dynamics is a certificate course that provides learners with essential skills for career advancement in the dynamic world of fashion retail. This programme emphasizes the importance of effective pricing strategies, which are crucial in today's highly competitive fashion retail industry.
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⢠Fundamentals of Fashion Retail Pricing: Understanding the basics of fashion retail pricing, including cost-based pricing, value-based pricing, and competition-based pricing.
⢠Psychology of Pricing in Fashion Retail: Exploring the role of consumer psychology in pricing decisions, including price perception, price anchoring, and price image.
⢠Market Research and Analysis: Learning how to conduct market research and analyze consumer data to inform pricing decisions.
⢠Pricing Strategies for Fashion Retail: Examining various pricing strategies, such as everyday low pricing, high-low pricing, and promotional pricing.
⢠Pricing Dynamics in Fashion Retail: Understanding the factors that influence pricing dynamics in the fashion retail industry, including seasonality, trends, and supply chain management.
⢠Price Optimization Techniques: Exploring techniques for optimizing prices, such as price elasticity analysis, price skimming, and price bundling.
⢠Legal and Ethical Considerations in Fashion Retail Pricing: Examining legal and ethical considerations in fashion retail pricing, including pricing transparency, price discrimination, and false advertising.
⢠Implementing and Managing Pricing Strategies: Learning how to implement and manage pricing strategies in a fashion retail context, including communication, training, and performance measurement.
⢠Case Studies in Fashion Retail Pricing: Analyzing real-world case studies of successful and unsuccessful pricing strategies in the fashion retail industry.
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