Global Certificate in Next-Generation Acquisition Funnels
-- ViewingNowThe Global Certificate in Next-Generation Acquisition Funnels is a comprehensive course designed to empower professionals with the skills needed to thrive in today's digital marketing landscape. This course is critical for anyone looking to stay ahead of the curve in an industry that values innovation and adaptability.
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⢠Fundamentals of Next-Generation Acquisition Funnels: Understanding the core concepts and framework of modern acquisition funnels, including the customer journey, conversion optimization, and retention strategies.
⢠Building High-Converting Landing Pages: Best practices for designing, testing, and optimizing landing pages for maximum conversion rates, with a focus on mobile-first design and user experience.
⢠Leveraging Data and Analytics for Funnel Optimization: Techniques for using data analytics and reporting tools to measure, analyze, and optimize acquisition funnel performance, with a focus on attribution modeling and cohort analysis.
⢠Paid Advertising and PPC Strategies: Strategies for planning, executing, and measuring paid advertising campaigns across search engines, social media platforms, and display networks, with a focus on audience targeting, ad copywriting, and landing page optimization.
⢠Email Marketing and Automation: Techniques for building and managing email lists, creating high-converting email campaigns, and automating email workflows for maximum engagement and retention.
⢠Content Marketing and SEO Strategies: Strategies for creating and distributing high-quality, search engine optimized content to attract and engage potential customers, with a focus on keyword research, content creation, and link building.
⢠Social Media Marketing and Influencer Strategies: Techniques for building and managing social media profiles, creating and curating engaging social media content, and partnering with influencers to amplify brand reach and credibility.
⢠Customer Lifetime Value and Retention Strategies: Frameworks for measuring and maximizing customer lifetime value, including strategies for customer segmentation, personalization, and loyalty programs.
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