Advanced Certificate in Ad Tech: Cloud-Native Advertising
-- ViewingNowThe Advanced Certificate in Ad Tech: Cloud-Native Advertising is a crucial course designed to empower professionals with cutting-edge skills in the rapidly evolving Ad Tech industry. This certification focuses on cloud-native advertising, a model that leverages the power of cloud computing to deliver personalized, data-driven ad campaigns at scale.
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⢠Cloud-Native Advertising Architecture: Understanding the fundamentals of cloud-native advertising, including its benefits, components, and best practices. This unit will cover microservices, containers, and orchestration systems such as Kubernetes and Docker.
⢠Programmatic Advertising: Exploring the programmatic advertising landscape, including real-time bidding (RTB), private marketplaces (PMP), and demand-side platforms (DSP). This unit will cover the benefits of programmatic advertising, audience targeting, and data management.
⢠Cloud Ad Tech Platforms: A deep dive into the leading cloud ad tech platforms, including Google Cloud, Amazon Web Services (AWS), and Microsoft Azure. This unit will cover the unique features, benefits, and use cases of each platform, as well as their integration with other ad tech tools.
⢠Cloud Security and Data Privacy: Understanding the security and data privacy challenges of cloud-native advertising and how to address them. This unit will cover encryption, access controls, and compliance with regulations such as GDPR and CCPA.
⢠Cloud-Based Ad Operations: Learning how to manage and optimize cloud-native ad campaigns, including audience segmentation, creative optimization, and attribution modeling. This unit will cover the use of data analytics, automation, and machine learning in ad operations.
⢠Cloud-Native Ad Serving: Exploring the latest cloud-native ad serving technologies, including header bidding, server-side ad insertion (SSAI), and dynamic ad creative. This unit will cover the benefits of cloud-native ad serving, such as improved viewability, latency, and scalability.
⢠Cloud-Based Cross-Device Tracking: Understanding how to track users across devices and platforms in a cloud-native advertising environment. This unit will cover the use of cookies, device fingerprinting, and identity graphs in cross-device tracking.
⢠Cloud-Native Ad Fraud Detection: Learning how to detect and prevent ad fraud in a cloud-native advertising environment. This unit will cover the use of machine learning, AI, and big data analytics in ad fraud detection and prevention.
⢠Cloud-Native Ad Data Management:
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