Advanced Certificate in Smart Retail Analytics
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⢠Foundations of Smart Retail Analytics: Understanding the basics of retail analytics, data-driven decision making, and the role of smart technologies in modern retail.
⢠Data Collection and Management: Exploring various data sources, data management techniques, and data quality assurance in the context of smart retail analytics.
⢠Data Visualization and Reporting: Learning to present data in a clear and actionable manner, including the use of popular data visualization tools and techniques.
⢠Predictive Analytics in Retail: Delving into predictive modeling techniques, their application in retail, and the evaluation of predictive models.
⢠Customer Analytics: Understanding customer behavior, segmentation, and profiling, and their role in smart retail analytics.
⢠Inventory and Supply Chain Analytics: Analyzing inventory management, demand forecasting, and supply chain optimization in the retail context.
⢠Pricing and Revenue Optimization: Examining pricing strategies, revenue management, and the role of analytics in pricing decisions.
⢠Marketing Analytics: Learning about marketing mix modeling, customer response modeling, and campaign optimization in retail.
⢠Ethics and Privacy in Retail Analytics: Understanding the ethical and privacy considerations in the collection, storage, and use of customer and retail data.
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