Certificate in Marketing Fundamentals for Growth
-- ViewingNowThe Certificate in Marketing Fundamentals for Growth is a comprehensive course designed to provide learners with essential marketing skills for career advancement. This program focuses on marketing basics, digital marketing, and marketing strategy development, making it ideal for both marketing professionals and entrepreneurs seeking to grow their businesses.
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• Marketing Strategy and Planning – This unit covers the development of effective marketing strategies and plans, including market research, segmentation, targeting, positioning, and setting marketing objectives. – Primary keyword: Marketing Strategy.
⢠• Brand Development and Management – This unit explores the importance of branding in marketing and how to create, develop, and manage strong and consistent brand identities. – Primary keyword: Brand Development.
⢠• Digital Marketing Fundamentals – This unit covers the essentials of digital marketing, including social media, email marketing, search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising. – Primary keyword: Digital Marketing.
⢠• Customer Relationship Management (CRM) – This unit explores the importance of CRM in marketing and how to manage customer relationships effectively, including customer segmentation, targeting, positioning, and communication strategies. – Primary keyword: Customer Relationship Management.
⢠• Marketing Analytics and Metrics – This unit covers the essentials of marketing analytics and metrics, including data analysis, performance measurement, and reporting. – Primary keyword: Marketing Analytics.
⢠• Product Marketing and Development – This unit explores the essentials of product marketing and development, including product positioning, pricing, promotion, and distribution strategies. – Primary keyword: Product Marketing.
⢠• Marketing Ethics and Social Responsibility – This unit covers the ethical and social responsibilities of marketers, including privacy, diversity, and sustainability. – Primary keyword: Marketing Ethics.
⢠• Marketing Communications and Public Relations – This unit explores the essentials of marketing communications and public relations, including media relations, crisis communication, and internal communication strategies. – Primary keyword: Marketing Communications.
• Integrated Marketing Campaigns – This unit covers the development
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