Global Certificate High-Performance Pinterest for Charities
-- ViewingNowThe Global Certificate High-Performance Pinterest for Charities course is a must for charity professionals seeking to optimize their online presence and drive engagement. This course emphasizes the importance of Pinterest as a powerful visual platform, addressing industry demand for experts who can leverage its potential for charitable causes.
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⢠Pinterest Basics for Charities: An introduction to Pinterest, its user base, and how it can benefit charities. Cover creating and optimizing a profile, understanding the Pinterest algorithm, and best practices for charity accounts. ⢠Creating Engaging Pins: Learn about the different types of pins, how to create visually appealing images and descriptions, and how to optimize pins for search and engagement. Include information on using keywords, hashtags, and rich pins. ⢠Building a Pinterest Strategy: Explanation of how to create a comprehensive Pinterest strategy, including setting goals, identifying target audiences, and creating a content calendar. Discuss how to measure success and adjust strategies accordingly. ⢠Growing Your Pinterest Following: Techniques for increasing followers, including cross-promotion with other social media channels, collaborating with other organizations and influencers, and using paid promotion options. ⢠Using Pinterest for Fundraising: Discuss how to use Pinterest for fundraising, including setting up donation buttons, creating pins that drive traffic to donation pages, and running fundraising campaigns on Pinterest. ⢠Monitoring and Analytics for Pinterest: Information on how to use Pinterest's built-in analytics tools, as well as third-party tools, to track performance and measure the success of campaigns. ⢠Accessibility and Inclusivity on Pinterest: Best practices for creating accessible and inclusive content on Pinterest, including using alt text, avoiding ableist language, and promoting diversity and inclusion in images and descriptions.
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