Global Certificate in Facebook: Building Brand Loyalty
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⢠Facebook Branding Fundamentals: Understanding Facebook as a branding platform, establishing brand identity, optimizing Facebook profiles and pages.
⢠Creating Engaging Content: Crafting compelling stories, visuals, and copy for Facebook, using Facebook's creative tools, scheduling posts for optimal engagement.
⢠Facebook Audience Segmentation: Identifying target audiences, creating customer personas, using Facebook's audience targeting features for effective reach.
⢠Facebook Advertising Basics: Setting up and managing Facebook ads, choosing the right ad objectives, targeting, bidding, and budgeting strategies.
⢠Measuring and Analyzing Facebook Performance: Utilizing Facebook Insights, setting up conversion tracking, analyzing engagement, reach, and conversion data.
⢠Building Brand Loyalty on Facebook: Creating brand advocates, fostering customer loyalty, managing customer relationships, handling customer feedback, and crisis management.
⢠Facebook Community Management: Building, managing, and engaging with Facebook communities, creating brand ambassadors, handling customer service issues, moderating user-generated content.
⢠Facebook Best Practices and Guidelines: Adhering to Facebook's branding, advertising, and community management policies, best practices for creating and managing content, avoiding common pitfalls.
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