Certificate in Strategic Advocacy: Maximizing Impact
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⢠Understanding Strategic Advocacy: This unit will cover the basics of strategic advocacy, its importance, and how it can be used to maximize impact.
⢠Stakeholder Analysis and Engagement: This unit will focus on identifying key stakeholders, analyzing their interests and influence, and engaging them effectively for successful advocacy campaigns.
⢠Policy Analysis and Development: This unit will cover policy analysis techniques and how to develop effective policies to achieve advocacy goals.
⢠Advocacy Campaign Planning and Management: This unit will focus on developing a comprehensive advocacy campaign plan, including setting objectives, identifying tactics, and managing resources and timelines.
⢠Lobbying and Political Advocacy: This unit will cover the art of lobbying and engaging with political actors, including how to build relationships, communicate effectively, and influence policy decisions.
⢠Media Relations and Communications: This unit will focus on media engagement strategies, including how to develop media relations plans, craft press releases, and use social media for advocacy campaigns.
⢠Monitoring, Evaluation, and Learning: This unit will cover monitoring and evaluation techniques, including how to measure impact, track progress, and learn from successes and failures for continuous improvement.
⢠Ethics in Advocacy: This unit will cover ethical considerations in advocacy, including how to maintain integrity, transparency, and accountability in advocacy campaigns.
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