Professional Certificate in Fashion Retail Pricing and Performance Measurement
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⢠Fundamentals of Fashion Retail Pricing: Understanding the basics of fashion retail pricing, including cost price calculation, margin calculation, and price positioning.
⢠Psychology of Pricing: Exploring the psychological aspects of pricing, such as pricing strategies that influence consumer perceptions and behavior.
⢠Market Research for Pricing: Analyzing market trends, competition, and consumer behavior to inform pricing decisions.
⢠Pricing Strategies for Fashion Retail: Implementing various pricing strategies, such as skimming, penetration, bundle, and discount pricing, to maximize profits.
⢠Price Adjustments and Optimization: Adjusting prices based on factors like season, demand, stock levels, and product lifecycle to optimize revenue and profitability.
⢠Pricing Tools and Technologies: Utilizing pricing tools and technologies to streamline pricing processes and improve pricing accuracy.
⢠Performance Measurement in Fashion Retail: Evaluating the success of pricing strategies using key performance indicators (KPIs) such as revenue growth, margin growth, and return on investment (ROI).
⢠Communicating Pricing Decisions: Communicating pricing decisions effectively to internal stakeholders and external partners.
⢠Legal and Ethical Considerations in Fashion Retail Pricing: Understanding legal and ethical considerations in fashion retail pricing, including anti-competitive practices and pricing transparency.
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