Certificate in Consumer Insights & Product Innovation
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⢠Consumer Behavior: Understanding consumer decision-making processes, buyer personas, and market segmentation.
⢠Market Research Methods: Qualitative and quantitative research techniques, data collection, and analysis for consumer insights.
⢠Product Development Process: Idea generation, concept testing, prototyping, and product launch strategies.
⢠Innovation Management: Encouraging creativity, fostering a culture of innovation, and managing the innovation pipeline.
⢠Design Thinking: Human-centered design approach to problem-solving and product development.
⢠Data Visualization: Presenting complex data in an easy-to-understand format, supporting data-driven decision-making.
⢠Trend Analysis: Identifying and interpreting consumer and market trends for product innovation.
⢠Customer Experience Management: Strategies for enhancing customer satisfaction, loyalty, and retention.
⢠Brand Strategy: Developing and managing strong, differentiated brand identities to support product innovation and growth.
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