Global Certificate in SMS & Customer Data Platforms

• SMS Marketing Fundamentals: Understanding the basics of SMS (Short Message Service) marketing, its benefits, and how it can be used to engage customers.
• Global SMS Regulations: An overview of global text messaging regulations, including opt-in and opt-out requirements, anti-spam laws, and best practices.
• Customer Data Platform (CDP) Introduction: Explaining the concept of Customer Data Platforms, their role, and how they help businesses deliver personalized customer experiences.
• Data Collection and Management: Techniques for collecting, segmenting, and managing customer data in CDPs, ensuring data accuracy and security.
• SMS Integration with CDPs: Demonstrating how to integrate SMS marketing into a CDP, enabling automated, personalized text messages based on customer behavior and preferences.
• SMS Campaign Design: Best practices for creating effective SMS campaigns, including copywriting, timing, and frequency.
• CDP-driven SMS Campaigns: Utilizing CDP data to design and execute targeted SMS campaigns, boosting engagement and conversion rates.
• Measuring and Optimizing SMS Performance: Explanation of key SMS marketing metrics, evaluating campaign performance, and applying optimization strategies to improve results.
• Privacy and Ethical Considerations: Compliance with data privacy regulations and ethical practices in SMS marketing and CDP usage.