Executive Development Programme in Food Smoking Marketing
-- ViewingNowThe Executive Development Programme in Food Smoking Marketing is a certificate course designed to empower professionals with the latest techniques and trends in food smoking and marketing. This program emphasizes the growing industry demand for specialized knowledge in food smoking, an ancient method now gaining popularity in the gourmet and health-conscious markets.
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⢠Food Smoking Techniques: An in-depth exploration of various food smoking methods, including cold smoking, hot smoking, and liquid smoke techniques.
⢠Marketing Fundamentals: An introduction to marketing principles, including the marketing mix, customer analysis, and market segmentation.
⢠Food Trends and Consumer Preferences: A review of current food trends and consumer preferences, with a focus on smoked foods and gourmet markets.
⢠Brand Development and Management: Techniques for building and managing a strong brand identity, including positioning, messaging, and visual identity.
⢠Product Development and Innovation: Methods for developing new products and innovating within the food smoking industry, including product ideation, prototyping, and testing.
⢠Sales Strategy and Execution: Best practices for sales strategy and execution, including lead generation, sales funnel management, and closing techniques.
⢠Digital Marketing and Social Media: An overview of digital marketing and social media strategies, including content marketing, email marketing, and influencer marketing.
⢠Data Analysis and Metrics: Techniques for analyzing marketing data and metrics, including customer acquisition cost, customer lifetime value, and return on investment.
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