Executive Development Programme in Lead Generation for Creatives
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⢠Lead Generation Fundamentals: Understanding the basics of lead generation, including the definition, importance, and benefits for creatives.
⢠Target Audience and Personas: Identifying and understanding the ideal target audience and creating detailed personas for more effective lead generation strategies.
⢠Content Marketing for Lead Gen: Leveraging content marketing to attract and engage potential leads, focusing on the most effective content types and strategies for creatives.
⢠Search Engine Optimization (SEO): Optimizing websites and content for search engines to improve visibility and attract organic leads.
⢠Paid Advertising and Lead Gen: Utilizing paid advertising channels, such as Google Ads, social media ads, and sponsored content, to reach and convert leads.
⢠Email Marketing for Lead Nurturing: Building and managing an email list, creating engaging email campaigns, and nurturing leads through the sales funnel.
⢠Social Media Lead Generation: Maximizing the potential of social media platforms for lead generation, including organic and paid strategies, and community building.
⢠Lead Gen Tools and Software: Exploring various lead generation tools and software to streamline and automate the lead gen process for creatives.
⢠Measuring and Analyzing Lead Gen Success: Monitoring key performance indicators (KPIs) and analyzing data to evaluate the effectiveness of lead generation strategies and optimize for improved results.
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