Global Certificate in Newsroom Content Strategy for Growth

• Content Strategy Foundation: Understanding the basics of content strategy, its role in newsrooms, and how to create a successful content strategy. • Audience Research and Analysis: Identifying and understanding the target audience, their interests, and behaviors to create engaging content. • Content Planning and Production: Planning, creating, and publishing high-quality, relevant, and shareable content. • Distribution and Promotion: Maximizing the reach and visibility of content through various channels and tactics. • Data-Driven Decision Making: Using data and analytics to measure the success of content and inform future strategy. • Content Marketing Trends: Staying up-to-date with the latest content marketing trends, best practices, and technologies. • Content Ethics and Legal Considerations: Understanding the ethical and legal considerations when creating and distributing content. • Collaboration and Communication: Working effectively with cross-functional teams and stakeholders to achieve content goals. • Content ROI and Budgeting: Measuring the return on investment of content and managing budgets for content creation and distribution.