Advanced Certificate in Design IP for Competitive Advantage
-- ViewingNowThe Advanced Certificate in Design IP for Competitive Advantage is a comprehensive course that empowers learners with the essential skills to drive innovation and boost competitiveness in the design industry. This course highlights the importance of Intellectual Property (IP) in design and its role in shaping business strategies, thereby providing a unique edge in the competitive landscape.
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⢠Advanced Design Thinking: This unit will cover the advanced principles and processes of design thinking, including problem-finding, ideation, and solution-building. It will also delve into the application of design thinking in business strategy and innovation.
⢠Intellectual Property (IP) Management: This unit will explore the various types of IP, including patents, trademarks, copyrights, and trade secrets. It will also cover IP management strategies, such as licensing, assignments, and protecting IP rights.
⢠Competitive Intelligence and Analysis: This unit will teach students how to gather and analyze information about competitors, market trends, and industry developments. It will also cover the use of this information to inform business strategy and decision-making.
⢠Design for Competitive Advantage: This unit will focus on the role of design in creating and maintaining a competitive advantage. It will cover topics such as design strategy, design leadership, and design-driven innovation.
⢠IP Commercialization: This unit will explore the process of commercializing IP, including identifying potential markets, developing business models, and executing go-to-market strategies.
⢠Design and IP Law: This unit will cover the legal aspects of design and IP, including laws and regulations, legal risks, and litigation strategies.
⢠IP Valuation and Monetization: This unit will teach students how to value and monetize IP, including methods for calculating IP value, IP-based business models, and IP licensing strategies.
⢠Design and IP Portfolio Management: This unit will cover the management of a design and IP portfolio, including strategies for identifying, protecting, and leveraging IP assets for competitive advantage.
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