Executive Development Programme in Marketing Simulation for Disruptive Innovation
-- ViewingNowThe Executive Development Programme in Marketing Simulation for Disruptive Innovation is a certificate course designed to provide learners with essential skills for career advancement in today's rapidly changing business landscape. This programme focuses on developing the ability to identify and respond to market disruptors, providing insights into consumer behavior and market trends.
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⢠Disruptive Innovation Theory: Understanding the concept, history, and impact of disruptive innovation on markets and businesses.
⢠Marketing Simulation Tools: Overview of tools and software used for marketing simulations in a business context.
⢠Marketing Strategy Development: Techniques and best practices for developing marketing strategies, including segmentation, targeting, and positioning.
⢠Marketing Metrics and Analytics: Metrics and analytics used to measure marketing performance and impact, including return on investment (ROI) and customer lifetime value (CLV).
⢠Market Research Methods: Quantitative and qualitative research methods used to gather insights and inform marketing strategy.
⢠Brand Management: Building and managing strong, differentiated brands, including brand positioning, messaging, and visual identity.
⢠Product Marketing: Techniques for marketing new and innovative products, including product launches, pricing strategies, and go-to-market plans.
⢠Marketing Through Disruption: Strategies and best practices for marketing in disruptive industries, including the use of emerging technologies and trends.
⢠Case Studies in Disruptive Innovation: Real-world examples of companies that have successfully disrupted their industries, including the role of marketing in their success.
Note: The above list is not exhaustive and may vary depending on the specific needs and goals of the Executive Development Programme.
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