Global Certificate in Content Management: Essential Skills
-- ViewingNowThe Global Certificate in Content Management: Essential Skills is a comprehensive course designed to equip learners with the necessary skills to excel in content management roles. In today's digital age, content management has become a critical function for businesses to engage with their customers and stakeholders effectively.
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⢠Content Strategy – Developing a content strategy that aligns with business goals and targets the right audience, including creating buyer personas and mapping the customer journey.
⢠Content Planning – Planning and organizing content creation, including content calendars, workflows, and content governance.
⢠Content Creation – Writing and designing compelling content that meets business goals and resonates with the target audience, including copywriting, graphic design, and video production.
⢠Content Optimization – Optimizing content for search engines and users, including keyword research, on-page optimization, and technical SEO.
⢠Content Promotion – Promoting content through various channels, including social media, email marketing, and influencer outreach.
⢠Content Analytics – Measuring and analyzing content performance, including website traffic, engagement metrics, and conversion rates.
⢠Content Accessibility – Ensuring content is accessible to all users, including those with disabilities, through techniques such as alt text, closed captions, and plain language.
⢠Content Ethics – Understanding the ethical considerations of content creation, including privacy, intellectual property, and cultural sensitivity.
⢠Content Technology – Utilizing content management systems (CMS) and other technology tools to streamline content creation, management, and delivery.
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