Executive Development Programme in Color Psychology and Marketing Communication
-- ViewingNowThe Executive Development Programme in Color Psychology and Marketing Communication is a certificate course designed to enhance the learner's understanding of the powerful role colors play in marketing communication. This program emphasizes the importance of color psychology in shaping consumer perceptions, preferences, and decision-making processes.
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⢠Introduction to Color Psychology
⢠Fundamentals of Marketing Communication
⢠Color Psychology in Branding and Identity
⢠The Role of Color in Advertising and Promotion
⢠Color Perception and Cultural Differences
⢠Psychological Effects of Color in Marketing
⢠Color Theory and Harmonies in Marketing Communication
⢠Creating Effective Color Palettes for Marketing Materials
⢠Case Studies on Successful Color Marketing Strategies
⢠Best Practices and Guidelines in Color Psychology and Marketing Communication
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