Certificate in E-commerce Data Analytics for Strategic Growth
-- ViewingNowThe Certificate in E-commerce Data Analytics for Strategic Growth is a comprehensive course designed to empower professionals with the necessary skills to leverage data-driven insights for strategic decision-making in e-commerce. This program's importance lies in its focus on the rapidly growing e-commerce industry, where data analytics plays a critical role in driving growth and success.
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⢠E-commerce Data Analytics Fundamentals: Understanding the basics of e-commerce data analytics, data-driven decision making, and key performance indicators (KPIs)
⢠Data Collection Techniques: Utilizing web analytics tools, customer surveys, and social media metrics to gather relevant data
⢠Data Cleaning and Preparation: Techniques for data validation, missing data imputation, and data transformation
⢠Exploratory Data Analysis: Visualization techniques, correlation analysis, and segmentation for e-commerce data
⢠Statistical Analysis: Hypothesis testing, regression analysis, and A/B testing for strategic growth insights
⢠Machine Learning Foundations: Supervised and unsupervised learning techniques, model evaluation, and predictive analytics
⢠Data Storytelling: Communicating data insights effectively through data visualizations and reports
⢠Privacy and Security: Ensuring data privacy and security in data analytics practices for e-commerce
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