Executive Development Programme in Sports Industry Social Media for Social Impact
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⢠Social Media Fundamentals: Understanding the social media landscape, popular platforms, and their unique features. Analyzing user behavior, engagement metrics, and content strategy.
⢠Sports Industry & Social Media: The role of social media in the sports industry, fan engagement, and building brand loyalty. Leveraging social media for sponsorship, partnerships, and fan monetization.
⢠Content Creation for Sports Social Media: Generating compelling content, visual storytelling, and multimedia production. Utilizing user-generated content, influencer marketing, and live streaming.
⢠Data-Driven Social Media Strategy: Harnessing data analytics to inform social media strategy, measuring campaign success, and optimizing content for maximum impact.
⢠Social Media Ethics & Compliance: Maintaining ethical standards and compliance in sports social media. Understanding legal issues, intellectual property rights, and privacy concerns.
⢠Social Media for Social Impact: Leveraging sports social media for positive social change, causes, and initiatives. Building partnerships, raising awareness, and driving action.
⢠Crisis Management on Social Media: Developing a crisis communication plan, managing negative feedback, and maintaining brand reputation during a crisis.
⢠Emerging Trends in Sports Social Media: Exploring the latest trends, technologies, and innovations in sports social media, such as virtual reality, augmented reality, and artificial intelligence.
⢠Case Studies & Best Practices: Examining successful social media campaigns and best practices from the sports industry. Learning from failures and implementing lessons learned.
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