Masterclass Certificate in Newsletter Design & Automation
-- ViewingNowThe Masterclass Certificate in Newsletter Design & Automation is a comprehensive course that equips learners with essential skills for career advancement in today's digital marketing landscape. This course emphasizes the importance of newsletter design and automation in engaging audiences, generating leads, and driving conversions.
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⢠Newsletter Design Fundamentals: Understanding the basics of newsletter design, including layout, typography, color theory, and branding. ⢠HTML & CSS for Newsletters: Learning the specifics of coding newsletters using HTML and CSS, focusing on responsive design and best practices. ⢠Content Creation & Strategy: Developing a content strategy for newsletters, including how to write effective subject lines, create engaging content, and measure success. ⢠Email Marketing Platforms: Exploring popular email marketing platforms, such as Mailchimp, Campaign Monitor, and Constant Contact, and learning how to use them to create, send, and track newsletters. ⢠Automation & Workflow: Understanding how to automate newsletter campaigns, including setting up triggered emails, drip campaigns, and automated workflows. ⢠Analytics & Reporting: Learning how to analyze newsletter performance using key metrics, such as open rates, click-through rates, and conversions, and how to use this data to improve future campaigns. ⢠Accessibility & Compliance: Ensuring newsletters are accessible to all subscribers, including those with disabilities, and understanding legal requirements such as CAN-SPAM and GDPR. ⢠Testing & Optimization: Testing newsletter design, content, and delivery to optimize performance, including A/B testing, multivariate testing, and deliverability testing.
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