Professional Certificate in E-commerce Email Marketing and Customer Retention
-- ViewingNowThe Professional Certificate in E-commerce Email Marketing and Customer Retention course is a comprehensive program designed to equip learners with the essential skills necessary to excel in the thriving world of e-commerce. This course emphasizes the importance of email marketing and customer retention strategies, which are vital components in driving online sales and customer loyalty.
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GBP £ 140
GBP £ 202
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⢠Email Marketing Strategy & Campaign Planning • Understanding the importance of email marketing in e-commerce, developing effective email marketing strategies, and planning successful campaigns.
⢠Email Design & Content Creation • Learning the principles of email design, creating engaging email content, and optimizing it for various devices and email clients.
⢠Email List Building & Management • Growing and managing a high-quality email list, segmenting it for personalized messaging, and ensuring compliance with anti-spam regulations.
⢠Email Automation & Personalization • Implementing automated email workflows, personalizing emails, and integrating them with e-commerce platforms to improve customer engagement and retention.
⢠Metrics & Analytics for Email Marketing • Measuring email marketing performance using key metrics, analyzing data, and optimizing campaigns for better results.
⢠Customer Retention Strategies • Developing effective customer retention strategies, reducing customer churn, and increasing customer lifetime value.
⢠Customer Loyalty Programs • Creating and implementing customer loyalty programs, using gamification, rewards, and incentives to enhance customer engagement and retention.
⢠Cart Abandonment & Win-Back Strategies • Developing effective cart abandonment email campaigns, winning back lost customers, and reducing cart abandonment rates.
⢠Email Marketing Best Practices • Understanding and following email marketing best practices, ensuring deliverability, and staying up-to-date with industry trends and regulations.
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