Global Certificate in Newsroom Communication & Digital Strategy
-- ViewingNowThe Global Certificate in Newsroom Communication & Digital Strategy is a comprehensive course designed to meet the growing industry demand for digital-savvy communication professionals. This certificate course emphasizes the importance of integrating traditional newsroom communication with innovative digital strategies, empowering learners to craft compelling narratives and engage audiences across various platforms.
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⢠Newsroom Operations: Understanding the workings of a newsroom, including the roles and responsibilities of newsroom staff, news gathering techniques, and story prioritization.
⢠Digital News Production: Creating and publishing news content for digital platforms, including website, social media, and mobile apps.
⢠Social Media Strategy: Developing and implementing a social media strategy to reach and engage audiences, including content creation, distribution, and measurement.
⢠Audience Analytics: Understanding and using data to measure the performance of news content and make informed decisions about editorial and audience development strategies.
⢠Digital Storytelling: Techniques and tools for telling stories in a digital format, including multimedia, data visualization, and interactive elements.
⢠News Ethics and Standards: Understanding and applying the ethical and professional standards of journalism in a digital age.
⢠Newsroom Leadership: Developing leadership skills and strategies for managing a newsroom team in a digital environment.
⢠Newsroom Collaboration: Building and maintaining partnerships and collaborations with other news organizations, community groups, and stakeholders.
⢠Newsroom Innovation: Exploring and experimenting with new technologies, platforms, and business models to drive innovation in the newsroom.
Please note that these units can be adjusted depending on the specific needs and goals of the course and target audience.
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