Executive Development Programme in Design IP for Growth
-- ViewingNowThe Executive Development Programme in Design IP for Growth certificate course is a comprehensive program designed to meet the growing industry demand for professionals with a deep understanding of design intellectual property (IP) management. This course emphasizes the importance of protecting and leveraging design IP to drive business growth and innovation.
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⢠Design IP Strategy: Understanding the importance of intellectual property in design and how to develop a comprehensive IP strategy for business growth.
⢠Design Thinking for Innovation: Utilizing design thinking principles to drive innovation and foster a culture of creativity within an organization.
⢠Protecting Design IP: Learning the various methods of protecting design IP, including patents, trademarks, and copyrights, and how to navigate the legal landscape of IP protection.
⢠Commercializing Design IP: Identifying and capitalizing on opportunities to monetize design IP, including licensing, franchising, and joint ventures.
⢠Design IP Valuation: Understanding how to value design IP and the role it plays in mergers, acquisitions, and investment opportunities.
⢠Design IP Portfolio Management: Developing and managing a design IP portfolio, including identifying key assets, tracking renewals, and conducting regular audits.
⢠IP and Competitive Advantage: Exploring the connection between IP and competitive advantage, and how to leverage design IP to stay ahead of the competition.
⢠IP and Branding: Understanding the role of design IP in building and protecting brand identity, and how to use design IP to enhance brand recognition and reputation.
⢠IP and International Business: Navigating the complexities of international IP protection, including cultural differences, legal requirements, and enforcement challenges.
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