Executive Development Programme in Google News Transformation
-- ViewingNowThe Executive Development Programme in Google News Transformation is a comprehensive certificate course designed to meet the growing industry demand for digital transformation experts. This program emphasizes the practical application of Google's innovative approaches to news transformation, empowering learners with essential skills to lead digital initiatives in their organizations.
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⢠Google News Initiative Overview: Understanding the mission, vision, and impact of the Google News Initiative (GNI) and its role in transforming the news industry.
⢠Data-Driven Journalism: Leveraging data to tell compelling stories, drive audience engagement, and enhance journalistic credibility.
⢠Automation & AI in Newsrooms: Exploring the potential of automation and artificial intelligence in streamlining news production, improving accuracy, and uncovering new insights.
⢠Digital Monetization Strategies: Maximizing revenue streams through subscriptions, advertising, and innovative digital products in the news industry.
⢠Audience Engagement & Retention: Building and maintaining a loyal audience through personalized content, social media, and community engagement.
⢠Newsroom Transformation: Implementing cultural and structural changes to foster a data-driven, innovative, and agile mindset in the newsroom.
⢠Privacy, Trust, and Ethics: Navigating the complex landscape of data privacy, maintaining journalistic integrity, and building trust with audiences in the digital age.
⢠Product Development & Design Thinking: Applying design thinking principles to create user-centric news products and services that meet evolving audience needs.
⢠Innovation & Entrepreneurship in Journalism: Encouraging intrapreneurship and innovation within news organizations and fostering a startup culture to stay ahead of the competition.
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