Global Certificate in Ad Revenue & the Digital Ecosystem
-- ViewingNowGlobal Certificate in Ad Revenue & the Digital Ecosystem: This certificate course is designed to empower learners with the essential skills needed to thrive in the rapidly evolving digital advertising landscape. The course covers key topics such as ad operations, programmatic advertising, ad revenue optimization, and data analytics, providing a comprehensive understanding of the digital ecosystem.
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⢠Digital Advertising Fundamentals: Understanding the basics of digital advertising, ad formats, and the role of ads in the digital ecosystem.
⢠Ad Revenue Models: Exploring various ad revenue models, including CPM, CPC, and CPA, and their implications for publishers and advertisers.
⢠Ad Operations & Management: Overview of ad operations, ad trafficking, and campaign management best practices.
⢠Programmatic Advertising: Learning programmatic advertising, real-time bidding, and its impact on ad revenue.
⢠Ad Networks & Exchanges: Understanding ad networks, SSPs, DSPs, and ad exchanges in the programmatic landscape.
⢠Ad Verification & Fraud Prevention: Techniques to prevent ad fraud, ensure brand safety, and maintain viewability standards.
⢠Data Privacy & Compliance: Overview of data privacy regulations, GDPR, CCPA, and their impact on ad revenue.
⢠Cross-Device & Multi-Platform Advertising: Strategies for optimizing ad revenue across various devices and platforms.
⢠Performance Metrics & Analytics: Measuring ad performance with metrics like CTR, CVR, ROAS, and using analytics tools for insights.
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