Certificate in Ad Revenue Models: Essential Insights
-- ViewingNowThe Certificate in Ad Revenue Models: Essential Insights is a comprehensive course designed to empower learners with critical understanding and skills necessary to thrive in today's dynamic digital advertising landscape. This course focuses on the importance of ad revenue models, their role in business sustainability, and the intricacies of various ad monetization strategies.
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⢠Understanding Ad Revenue Models
⢠Display Ads: Banners, Pop-ups, and Pop-unders
⢠Native Advertising: In-Feed, Content Recommendation, and Custom Ads
⢠Video Advertising: Pre-roll, Mid-roll, and Post-roll Ads
⢠Cost-Per-Mille (CPM) and Cost-Per-Click (CPC) Models
⢠Affiliate Marketing: Overview and Best Practices
⢠Programmatic Advertising: Real-Time Bidding and Automated Ad Buying
⢠Ad Revenue Metrics: CTR, Viewability, and Conversion Rates
⢠Ad Fraud: Bots, Click Farms, and Ad Injection
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