Advanced Certificate in Ad Tech for Growth
-- ViewingNowThe Advanced Certificate in Ad Tech for Growth is a comprehensive course designed to empower learners with essential skills in the rapidly evolving advertising technology industry. This certificate course is vital in today's digital age, where businesses rely heavily on Ad Tech to drive growth and reach their target audience.
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⢠Advanced Programmatic Advertising: Understanding the intricacies of programmatic advertising, including real-time bidding, private marketplaces, and audience targeting.
⢠Advanced Display & Video Advertising: Mastering the latest trends and best practices for display and video advertising, including rich media, dynamic creative optimization, and cross-device targeting.
⢠Advanced Search Engine Marketing: Diving deep into advanced SEM techniques such as keyword research, ad copywriting, and bid management to optimize search campaigns.
⢠Advanced Social Media Advertising: Exploring the opportunities and challenges of social media advertising, including Facebook, Instagram, LinkedIn, and Twitter ads.
⢠Advanced Attribution Modeling: Understanding the different attribution models and their impact on marketing performance, with a focus on multi-touch attribution.
⢠Advanced Mobile Advertising: Learning the latest mobile advertising trends, such as in-app advertising, mobile web ads, and location-based targeting.
⢠Advanced Data Analytics for Ad Tech: Analyzing data to make informed decisions about ad campaigns, with a focus on data visualization, statistical analysis, and machine learning.
⢠Advanced Ad Operations: Managing and optimizing ad campaigns, including ad trafficking, creative testing, and yield management.
⢠Advanced Ad Fraud Prevention: Identifying and preventing ad fraud, including methods such as viewability measurement, brand safety, and domain spoofing.
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