Global Certificate in Ad Tech Programmatic Buying
-- ViewingNowGlobal Certificate in Ad Tech Programmatic Buying: This certificate course is essential in today's digital advertising landscape, where programmatic buying has become a dominating force. The course offers in-depth knowledge of programmatic advertising, enabling learners to leverage data-driven automation for efficient media buying.
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⢠Unit 1: Introduction to Programmatic Buying · Understanding the basics of programmatic advertising, its benefits, and how it fits into the digital advertising landscape. ⢠Unit 2: Programmatic Ecosystem · Exploring the key players, technologies, and processes involved in programmatic advertising. ⢠Unit 3: Data Management Platforms (DMPs) · Learning about data collection, segmentation, and management for targeted programmatic ad campaigns. ⢠Unit 4: Demand Side Platforms (DSPs) · Diving into the functionality, features, and benefits of DSPs and how they enable programmatic buying. ⢠Unit 5: Supply Side Platforms (SSPs) · Understanding the role of SSPs in programmatic advertising and their relationship with DSPs. ⢠Unit 6: Ad Exchanges · Exploring the ins and outs of ad exchanges, real-time bidding (RTB), and private marketplaces (PMPs). ⢠Unit 7: Programmatic Creative · Discovering dynamic creative optimization (DCO) and its impact on personalized programmatic ad campaigns. ⢠Unit 8: Measurement & Attribution in Programmatic Buying · Learning about tracking, measuring, and attributing the success of programmatic ad campaigns. ⢠Unit 9: Fraud Prevention & Brand Safety · Understanding the challenges of ad fraud, viewability, and brand safety in programmatic advertising, and strategies to mitigate these issues. ⢠Unit 10: Future Trends in Programmatic Buying · Exploring emerging trends and technologies shaping the future of programmatic advertising, such as artificial intelligence (AI), machine learning (ML), and cross-device targeting.
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