Global Certificate in Ad Tech and Innovation
-- ViewingNowThe Global Certificate in Ad Tech and Innovation is a comprehensive course designed to meet the growing industry demand for professionals with expertise in advertising technology. This certificate program equips learners with essential skills necessary for career advancement in the rapidly evolving ad tech landscape.
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Programmatic Advertising · Real-time Bidding (RTB) · Demand Side Platform (DSP) · Supply Side Platform (SSP) · Ad Exchange · Ad Verification · Brand Safety
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Data Management Platforms (DMP) · Audience Segmentation · Data Privacy · Data Protection · GDPR · CCPA
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Cross-channel Advertising · Multi-channel Advertising · Omnichannel Advertising · Device Graphs · People-based Marketing
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Ad Fraud · Viewability · Ad Verification Technologies · Methbot · Bots · Human Traffic
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Attribution Modeling · Multi-Touch Attribution · Last-click Attribution · Incremental Attribution · Fractional Attribution
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Ad Tech Ecosystem · Ad Tech Stack · MarTech Stack · Integration · Interoperability
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Artificial Intelligence (AI) · Machine Learning (ML) · Natural Language Processing (NLP) · Predictive Analytics · Computer Vision in Ad Tech
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Ad Tech Innovations · Header Bidding · Server-to-server (S2S) · OpenRTB · Identity Graphs · Contextual Advertising · Ad Creative Optimization
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