Executive Development Programme in EdTech Product Innovation Strategy
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⢠EdTech Product Innovation: Understanding the current EdTech landscape, emerging trends, and the needs of educators and learners. Identifying opportunities for innovation and developing a product vision. ⢠Market Research and Analysis: Conducting comprehensive research to identify customer needs and preferences, competitor offerings, and market gaps. Utilizing data analytics to inform product strategy. ⢠Design Thinking for EdTech: Applying design thinking principles to create user-centered EdTech products. Developing empathy for users, defining problems, ideating solutions, prototyping, and testing. ⢠Product Development Lifecycle: Managing the product development lifecycle from ideation to launch, including agile development methodologies, sprint planning, and product roadmapping. ⢠Technology Trends in EdTech: Exploring emerging technologies such as artificial intelligence, machine learning, and extended reality, and their potential applications in EdTech. ⢠Go-to-Market Strategy: Developing a go-to-market strategy that includes positioning, messaging, pricing, and channel strategy. ⢠Sales and Marketing for EdTech Products: Understanding the unique considerations for selling and marketing EdTech products, including building customer relationships and leveraging digital marketing channels. ⢠Scaling and Growth Strategies: Identifying opportunities for scaling and growth, including international expansion, partnerships, and mergers and acquisitions. ⢠Data Privacy and Security in EdTech: Ensuring compliance with data privacy and security regulations, and building trust with customers through transparent data practices.
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