Executive Development Programme in Brand Licensing Innovation
-- ViewingNowThe Executive Development Programme in Brand Licensing Innovation certificate course is a comprehensive program designed to meet the growing industry demand for professionals with specialized skills in brand licensing. This course emphasizes the importance of strategic brand licensing for businesses, empowering learners with essential skills to drive innovation and growth in this field.
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Unit 1: Introduction to Brand Licensing
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Unit 2: Understanding Brand Architecture and Equity
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Unit 3: Identifying Licensing Opportunities and Assessing Market Potential
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Unit 4: Legal Aspects of Brand Licensing
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Unit 5: Financial Management in Brand Licensing
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Unit 6: Building Successful Brand Licensing Partnerships
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Unit 7: Innovative Brand Licensing Strategies and Trends
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Unit 8: Digital and Social Media in Brand Licensing
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Unit 9: Monitoring and Measuring Brand Licensing Performance
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Unit 10: Developing a Comprehensive Brand Licensing Program
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